Job Vacancy Lahore, Punjab Position Copywriter at BG

BG is currently accepting applications for the role of Copywriter in Lahore. This position is Full-time.

We are seeking candidates with proficient skills and at least beginners/seniors experience in the field. Alongside technical skills, we highly value attributes such as honesty, discipline, and responsibility in our potential employees.

BG, a leader in the (according to the company) industry, invites interested applicants to promptly submit their applications to join our esteemed organization.

Job Information

Job Description

Location: Lahore | Type: Full-Time

About Us:

We are a creative agency helping humanitarian and nonprofit organizations share their stories and inspire action. We partner with global charities working in healthcare, disaster relief, education, clean water, orphan support, and more. Our mission is to create powerful visual content that drives awareness and mobilizes support for meaningful causes worldwide.

Role Overview

We are seeking a talented and creative Copywriter with experience in nonprofit or humanitarian storytelling. We’re looking for a talented Copywriter who understands how words move people. You’ll be responsible for creating compelling, factual yet emotionally resonant, and conversion-focused copy across multiple digital channels. From fundraising campaigns and paid ads to emails, landing pages, and social media content.

This role is ideal for someone who can balance storytelling with strategy, write with empathy, and adapt tone across platforms while keeping campaign goals front and center.

Key Responsibilities

• Paid ads (Meta, Google, YouTube, etc.)
• SMS and WhatsApp campaigns
• Email marketing and donor journeys
• Landing pages and campaign pages
• Social media posts and captions
• Blogs, impact stories, and website content
• Develop messaging aligned with campaign objectives such as awareness, fundraising, lead generation, or donor engagement.
• Translate complex humanitarian issues into clear, human-centered narratives.
• Adapt copy tone for different audiences, platforms, and regions.
• Collaborate closely with designers, video editors, and account managers to ensure cohesive campaign execution.
• Optimize copy for performance while maintaining emotional authenticity.
• Revise and refine copy based on feedback, performance data, and client requirements.
• Deliver projects on tight deadlines, especially for time-sensitive humanitarian campaigns, or emergency appeals.

Types of Videos You’ll Create

• Fundraising appeals and donation pages
• Paid ad headlines and primary text
• Email campaigns and newsletters
• SMS donation prompts
• Social media captions and carousel copy
• Campaign slogans and taglines
• Blog posts and impact stories
• Website and landing page copy

Skills & Qualifications

• Proven experience as a copywriter, preferably in digital marketing, nonprofit, or humanitarian sectors.
• Strong command of English with excellent grammar, clarity, and flow.
• Ability to write both emotional storytelling copy and direct-response copy.
• Experience writing for performance-driven channels (ads, email, landing pages).
• Strong understanding of audience psychology and call-to-action writing.
• Highly organized with the ability to manage multiple projects and deadlines.
• Comfortable collaborating within a creative team environment.
• Passion for humanitarian work and social impact is highly valued.

Bonus Points

• Experience writing for nonprofits, charities, or cause-driven brands.
• Familiarity with A/B testing, CRO principles, or ad performance metrics.
• Ability to adapt copy for different cultural or regional audiences.
• Experience writing short-form and long-form copy across platforms.

Perks and Benefits

• Market-competitive salary.
• Supportive, collaborative team culture.
• Learning and growth opportunities within a global creative agency.
• Work that directly contributes to real-world humanitarian impact.

Why Join Us:

At BG, your creative work will make a tangible difference. Every copy you write will help raise awareness, inspire empathy, and generate critical support for people and communities in need. Join us to use your craft for good and grow alongside a purpose-driven team.

Next Steps

• Application Review: Our team will evaluate your experience and portfolio.
• Video Interview: Shortlisted candidates will be requested to submit an online interview with questions sent beforehand.
• Test Task: Shortlisted candidates will receive a short copy task to demonstrate their storytelling and writing skills.
• Final Interview: Top candidates will meet our creative team for a discussion.
• Offer: Successful candidates will receive a formal job offer to join BG.

Job Type: Full-time

Pay: Rs50,00.00 – Rs120,00.00 per month

Work Location: In person

Requirements

• Physically and Mentally Healthy
• Minimum Education of High School Diploma
• Able to Work in a Team
• Able to Work Under Pressure
• No Criminal Record
• Good Communication Skills
• Experience in the Related Field (Preferred)
• Minimum Age of 18 Years
• Willing to Be Placed in the Designated Work Location

Company Address